Campaign Manager - Campaign Dashboards


Dashboard Types

Summary, Count Analysis, Detail and Rate Analysis dashboards are available for each key or account link.

Dashboard Type Description
Summary Provides a high level summary of key email campaign stats
Rate Analysis Allows you to track the success of your email campaigns and creatives based on open and click rates over time
Detail Provides a detailed grid showing all email deliverability stats.
Count Analysis Allows you to analyze email deployments over time to quickly identify and respond when adjustments are required.

Dashboards show a combination of Event totals and rates. The rates are calculated in the same way in all dashboards, as follows:

Rate Calculation
Delivery Messages Delivered divided by Messages Sent
Open Messages Opened divided by Messages Delivered
Click Any Click divided by Messages Sent (not unique)
Click to Open (CTO) Unique Any Unique Click divided by Unique Opens
Bounce Any bounce divided by Messages Sent
Complaint Any Complaint divided by Messages Sent
Unsubscribe Any Unsubscribe divided by Messages Sent

Note:

In the gathering of Email event data certain native mobile applications, that is Yahoo and MSN family, utilize proxies when serving email content. This may mean that the user environmental, platform and browser information differs between that gathered when clicking through the email and when opening the email. The click through information will be correct in this case. Some desktop email applications will provide the correct environmental information on the first email open but provide incorrect ISP proxy information each subsequent time. The result of this is that information relating to browser and operating system events may not be 100% consistent.

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